Ben Sobel imagines a world where advertising is driven by facial recognition if lawmakers do not intervene:
“It could be anything from a kiosk or a billboard or one of those 7-foot-tall boxes with ads in a mall. You’d walk past it, and it would collect your face and compare it to a database, and then the billboard will give you advertising tailored to you,” writes Sobel. “It could be based on who you are, or your age and income and gender— whether you’re more likely to be interested in a mountain bike or a cane.”