VRM vision: Difference between revisions
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== History == | == History == | ||
CRM systems for the duration have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for ''both'' vendors and customers — in ways that don't require the former to "lock in" the latter. | CRM systems for the duration have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for ''both'' vendors and customers — in ways that don't require the former to "lock in" the latter. | ||
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===Committees=== | ===Committees=== | ||
== | == Related Initiatives == | ||
== Examples of VRM == | == Examples of VRM == | ||
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Companies, sellers, vendors all may have existing examples of VRM. Please post them here. | Companies, sellers, vendors all may have existing examples of VRM. Please post them here. | ||
== | == Links == | ||
* [[VRM FAQ]] | |||
Revision as of 09:46, 4 April 2008
VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of technologies and methods for individuals to engage with vendors in ways that work for both parties.
The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace.
History
CRM systems for the duration have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers — in ways that don't require the former to "lock in" the latter.
VRM has Conceptual Cousins & Predecessors
History, connection with ideintity and stuff.
Problems With CRM
Naming
Not the perfect name, but what we've got. qualifiers. credit to Mike Vizard and the Gillmor Gang. Link to the actual podcast, which is somewhere.
Current Challenges
For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM.
Digital Identity Connection
Data Portability
Berkman Center Role
Events
Committees
Related Initiatives
Examples of VRM
Leaving free software language there. trying to figure out the conventions there.
Notable ones:
Companies, sellers, vendors all may have existing examples of VRM. Please post them here.